A QUICK LOOK INTO
SOME OF THE BRANDS I’VE HELPED BUILD
Just like how every business is unique, every founders’ needs and their reasons for working with me have been individual to them also. Below is a snapshot of some of the independent businesses that I’ve supported through brand-building and communications work.
Hannah Hope
Hannah Hope is an experienced wedding and events planner who needed support getting her distinctive approach across and taking her business to the next level.
By getting to know Hannah, I unlocked her unique brand purpose of creating “boldly beautiful events”, and created a clear strategy for approaching the types of couples and weddings she is passionate about.
Creative direction, design and website by No.55 (coming soon)
BRAND POSITIONING STRATEGY
Veda Homes
BRAND REPOSITIONING AND RELAUNCH
Veda Homes is a property developer with a purposeful mission at its core. But that wasn’t translating.
I brought its exceptional positioning of combining ancient Vedic principles, modern science and the latest advancements in building to life through a full repositioning and relaunch.
Creative direction, design and website by No.55.
Me After Mum
BRAND POSITONING + CONTENT STRATEGY
Founder Daisy Lainoff uncovered a huge problem that needed addressing: the overwhelming, competing pressures women experience after they become mothers.
She retrained as a coach and I helped her carve out a clear brand purpose of supporting women to find balance as they transition through motherhood, as well as a content strategy to launch her website and social channels.
Creative direction and design by Jo Lauren Chitty Designs.
Barker Evans
TONE OF VOICE & COPYWRITING
Highly acclaimed photographers, Harley Evans and Susie Barker, wanted to refresh their brochure to match where their brand is today.
I translated their vision for how they wanted to portray their experience and service into a tone of voice that informed the copy for the brochure, as well as something they could use in all their marketing materials moving forward.
Brochure design by No.55.
Two Step
BRAND POSITONING STRATEGY
Two Step is a brand-new tequila-based drink that had a big myth to debunk: that hard seltzers are bland and boring.
By crafting a story that is both powerful and playful I was able to position the new product as the antidote to other low-calorie alcoholic pre-mixed drinks and go after their fun-loving, adventurous target audience.
NO.55
BRAND REPOSITIONING & MESSAGING
Alongside my own consultancy work, I also joined the No.55 studio as its strategic brand lead.
The goal was to bolster the strategic portion of the incredible design work the studio was already doing and turn it into a full-service brand-building studio. We therefore needed to go back to the brand’s foundations and build it a unifying purpose and proposition to convey the updated offering.